It will see increases of 2.8% in the US and 4.8% in Canada in 2020, per our forecast. The pandemic sparked a small surge in H1, but numbers started falling again in Q3, according to Facebook’s latest earnings report. How has Facebook’s user base changed in the US and Canada? In 2020, that will happen in only four (and two of them only barely): Germany, Japan, Switzerland, and South Korea. In 2019, Facebook lost users in nine countries. India has the largest base of Facebook users, but the three fastest-growing countries are all in Africa: Nigeria, Egypt, and South Africa.Īre there any countries where the number of Facebook users is declining? In which countries is Facebook growing the fastest right now? Facebook is also on the rise in Western Europe, the US, and Canada, where growth had been relatively flat. The Middle East and Africa and Asia-Pacific remain the fastest-growing regions and will be up 13.6% and 10.7%, respectively. Which regions will see the most user growth in 2020? That led to user increases in nearly every world region. In H1 2020, as the pandemic took hold, people flocked to Facebook so they could share information and keep in touch with friends and family while staying at home. How did the pandemic help Facebook’s user growth? The pandemic helped boost user counts in every world region and temporarily staved off declines in several countries. Facebook will end 2020 with 1.90 billion users worldwide, up 8.7% over 2019.
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